BEAR TRUTH

STORY

BearTruth's emblem is a bear's claw that clinches the word "TRUTH." It represents tenacity and strength and is also meant to reflect one’s identity, beliefs, dreams and truths. Whether you dance, rap, skateboard or work a 9-5, BearTruth's clothing represents original, motivated and aspiring people. It’s designed for those who want to express themselves by theirsuccess versus being judged by the price point of their clothing.